New Media Breakfast Edinburgh - 19th February 2010

This first event starts with registration at 7:45am and will finish at 10:15am. 3 topics will be covered with a 15 minute break at 9am. As some of you are aware, Pocastmatters ran 2 of these events at the end of last year therefore the first 2 topics covered will re-visit the presentations given previously. If you attended these and a re-cap of those topics is relevant to you then please arrive for registration at 9am. Following on from the presentation, there will be a Q & A session and the opportunity to network with fellow attendees. Each New Media breakfast will feature specific areas of new media & will demonstrate via live examples how commercial businesses & non-profit organisations are using these to market themselves to raise brand awareness, increase brand loyalty & improve customer relationships.

TOPIC 1 - WHAT IS SOCIAL MEDIA ALL ABOUT? 8am
New or Social Media is on everyone’s lips, we hear references to Twitter, Facebook, Linked-In & other new media tools on a daily basis but, do we really understand them or know what they do? Topics covered include:
• Social networking
- Facebook, Bebo, MySpace etc.
• Niche networking
- B2B, B2C and Non-Profit
• Podcasting, RSS and iTunes - Audio and Video
• Viral video and video syndication
- YouTube, Viddler, Facebook, iTunes etc
• Blogging
• Micro blogging - Twitter, FriendFeed, Facebook Status Updates etc.
• Live broadcasting - Audio and Video
• Virtual Worlds
• Social Bookmarking and Tagging

TOPIC 2 - NICHE NETWORKING & DEVELOPING YOUR ONLINE COMMUNITY
We will look at examples of how some of our clients are using Niche Networks to engage & communicate with existing & potential customers.

This will include B2B, B2C & NonProfit organisations. We will look at open & closed networks & the ways that companies are growing their communities.

TOPIC 3 - SOCIAL MEDIA IN THE WORKPLACE 9:15am
Exploring the issues surrounding employee access & the use of social media as a communication tool. What are the potential pitfalls if they do? There is no right or wrong answer to this; many factors will influence whether or not it is right for your business. With this in mind, we will explore the topic in order to help you make a more informed decision about allowing access and the use of social media in your business.

• Does enabling social networks in the workplace adversely affect productivity?
• What are the options if I do allow staff to use social networks?
• Are guidelines available?
• What are other organisations doing?
• What are the potential risks and rewards?
• Will it fit with other marketing activities?
• What does it cost?
• What are the common mistakes?
• Can you keep your brand off social media? To view this event on Connect, please visit Winning Entrepreneurs New Media Breakfast

Future New Media Breakfasts will take place on a monthly basis and there will be 1 topic covered, they will start at 8am and finish at 9:30am. I hope you will be able to join us for what will be an informative and participative breakfast and if you have any queries in the meantime then please contact Belinda Roberts